Redesign of two logos for two different Lift Trucks. The Neptune and Reach Stacker Series. The Reach Stacker or RS Series logo is a streamlined industrial logo keeping with styles of the logos of Hoist's other models. The long reaching extension from the S is meant to symbolize the RS Series ability to extend not only upward but outward as well. Giving it the ability to stack large shipping containers as necessary. The Neptune is engineered to be the perfect truck for use in marinas. It has forks specially designed to not damage the hull of boats and is perfect for lifting and stacking the boats in their dry stack storage racks, as well as its innovative negative lift, which allows the truck to load boats into the water. The Trident in the logo is a symbol of Neptune the Greek god of the sea and makes use of the bold text, to create the perception of strength.