Federal Brace’s advertisements promoted new product lines and highlighted their dedication to manufacturing quality, American-made products. The ads were created with the intention of increasing brand awareness as well as online traffic and revenue. They were used on NKBA’s Industry Directory and NKBA’s email newsletter. I designed the ads to align with Federal Brace’s new brand standards using Adobe Illustrator and Adobe Photoshop. Different version of the ads were in gif format and showcased a rotating gallery of Federal Brace products.