I produced and edited a series of promotional videos which served as new product announcements and an educational platform for consumers. Specifically, these videos highlighted the specifications for each new product and how to properly install them. They also demonstrated “How-To” projects in using Federal Brace’s products to create unique, one-of-a-kind pieces of furniture. Our team created strict outlines to follow before filming, focused the dialog only on important information, and placed an emphasis on professional editing. I handled filming and editing each video and was also responsible for staging the shoot. I also sometimes demonstrated how to properly install products in the videos. Once uploaded, the views on our YouTube page saw an increase in view frequency and page subscriptions. I used various software to create these videos including, iMovie, Final Cut Pro, and Adobe After Effects.