Gatorade needed a couple of motion graphics concepts for digital displays at an NBA game. Included here are the graphics for the Main Screen, The Scorer's Table, the Baseline Table, and an ad that appears at the bottom of the main screen during other videos.

 

The first design concept contains general overall branding using kinetic type and other motion graphics. The design is meant to be eye-catching with the intent of drawing the stadium audience member’s eyes toward the screen as soon as the graphic appears.

 

The second design concept focuses more on the athlete but also draws the audience into the intensity of the game. The concept utilizes a parallax effect to create a sense of movement and depth with still images. The idea behind this design is to place emphasis on what world-class athletes can achieve and how hard they work to perfect their skills. It essentially highlights the importance of focus, determination, and the fine-tuned skills needed to achieve goals in the game.