When I first joined the team, Federal Brace was entering a growth period and began introducing more product lines. As a result, they needed to revamp their website to showcase new products.

 

I worked extensively with the development team to redesign the website with an emphasis on optimal user-experience and creating a clean aesthetic. I designed the look and overall layout of the site utilizing Adobe Photoshop and Adobe Illustrator. In addition, I also helped Federal Brace create a new brand identity which was effectively showcased on the new website and eventually, in all marketing collateral.

Once completed, the website redesign was successful in increasing customer engagement and online traffic and revenue.