I partnered closely with our content strategist to develop a series of case studies highlighting how hospital systems used HIMSS Maturity Models to guide and accelerate their digital health transformation. The design approach expanded on the HIMSS visual identity to create bold, engaging layouts that showcased the measurable impact these organizations were achieving. One standout example featured the work done with the Mayo Clinic, illustrating how the HIMSS Maturity Model supported improvements in emergency department overcrowding while helping streamline patient processing, treatment, and discharge. The case study series performed strongly across marketing channels, generating engagement through social media, email campaigns, and other outreach efforts while also helping drive new leads from organizations looking to advance their own digital health initiatives.