For the Health and Care Forum, I developed the event branding and supporting collateral for a leadership-focused gathering of healthcare and health IT executives, innovators, and thought leaders. The forum was designed as a collaborative workshop where attendees participated in breakout discussions and completed guided workbooks to capture insights on key industry challenges and opportunities. These contributions were later collected and analyzed by HIMSS to inform future products, messaging, research, and events. Building on a word mark developed by the creative director, I expanded the concept into a complete visual identity that aligned with the broader HIMSS brand while establishing a distinct look and feel for the event series. The system was applied across event materials, including workbooks, signage, and supporting communications, ensuring a cohesive and engaging experience for participants.